![]() We need to retain a consistency in our brand so we could easily introduce additional (non-honey) products in the future without having to rebrand our company. Primarily, we wanted to make sure that MixedMade remain the prominent brand, with Bees Knees owning position as the name of the product. We innately had the same ideals at heart, but the minutiae made for a more dynamic product. It was great having all three of us in one room to bounce around ideas and debate merits of this and that. We met with Raz that night to refine his designs into a single direction. One day very soon we’re going to be holding a finished product in our hands and shipping it to lucky customers. But seeing an image of the bottle made us realize that this is really happening. Up until that moment, even though my kitchen counter and beard had been covered in honey for days, this whole project still felt abstract. Here is the first round of options Raz sent us: And to speak in the Upworthy vernacular, what happened next brought tears to our eyes. Just imagine the process of a spooning honey from a glass jar for every few bites! Beyond that direction, we put our trust in Raz. We also agreed that a squeeze bottle was the best option (an early idea was a neon painted honey bear bottle) because Bees Knees should be on the table at every meal and allow for an easy application. We need to be different from every farm-born gourmet branded honey, but also stand apart from the tattoo-inspired designs of most hot sauce. We referenced a couple of online shops like Best Made, some tumblrs, and compared how other honey and hot sauce companies package their products. A very valuable guy to have on our side! Lacking a super-talented neighbor with design skills? There are a few affordable and quick crowd-sourced options like 99designs and crowdSPRING.Īt our first meeting, Morgen and I talked about branding and agreed that MixedMade and Bees Knees should have a rusticity to it, but a clean and simple design was paramount. ![]() After years in advertising, Raz left to join the team that launched qwiki. Raz is one of those friends and lucky for us the man is a design genius. ![]() ![]() Morgen and I are lucky to have a group of friends who are not only enthusiastic about our adventure, but eager to offer their talents. ![]() Maybe our branding isn't actually free if you count the pizza and beer that we used to lure our neighbor into this unpaid extracurricular project. ![]()
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January 2023
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